About Liquivida®
Liquivida® is a fast-growing franchise with numerous wellness centers popping up across the United States in the recent decade. We are expanding, and you could be the next person to join our team and make a difference. Our medical spas offer aesthetics services, facials, sexual wellness, weight loss and nutrition counseling, hormone replacement therapy, and vitamin IV Therapy. We want to employ the best professionals to offer the best service in the industry. At Liquivida®, we love when our clients look and feel their best from the inside out, so we design anti-aging programs that include all lifestyles using a holistic approach to wellness.
Job Description
Position: Chief Marketing Officer (CMO)
Location: Liquivida Headquarters, Corporate - Lauderdale Beach, FL.
What We Are Looking For:
Liquivida is seeking a passionate and experienced Chief Marketing Officer (CMO) to lead the development and execution of our global marketing strategy. As CMO, you will play a critical role in driving brand awareness, customer acquisition, and revenue growth for our innovative wellness and IV therapy services. You will lead a high-performing marketing team and collaborate closely with other departments to ensure alignment with overall business objectives.
Responsibilities:
Strategic Leadership:
- Develop and implement a comprehensive marketing strategy to support Liquivida's growth objectives.
- Identify and capitalize on market opportunities to expand brand reach and market share.
- Stay abreast of industry trends and competitive landscape to inform marketing initiatives.
Brand Management:
- Cultivate and strengthen the Liquivida brand identity, ensuring consistency across all channels.
- Develop compelling brand messaging and storytelling to resonate with target audiences.
- Oversee brand guidelines and ensure compliance across all marketing materials.
Marketing Execution:
- Lead the planning and execution of marketing campaigns across various channels, including digital, social media, content marketing, public relations, events, and partnerships.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Track and analyze marketing performance, providing regular reports and insights to leadership.
Team Leadership:
- Build, manage, and mentor a high-performing marketing team.
- Foster a culture of collaboration, innovation, and accountability within the marketing department.
- Provide guidance and support to team members to achieve individual and team goals.
Digital Marketing Expertise:
- Oversee digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and website optimization.
- Leverage data analytics to measure campaign effectiveness and optimize digital performance.
- Stay informed on the latest digital marketing trends and technologies.
Qualifications/Skills
Education & Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive experience in marketing leadership roles, preferably in the health and wellness industry.
- Proven track record of developing and executing successful marketing strategies.
Skills & Knowledge:
- Deep understanding of marketing principles and best practices across various channels.
- Strong analytical and data-driven decision-making skills.
- Excellent communication, interpersonal, and presentation skills.
- Experience in managing budgets and marketing resources.
- Proficient in marketing automation tools and technologies.
- Passion for health and wellness and alignment with Liquivida's mission and values.
Benefits:
- Competitive salary and benefits package
- Opportunity to make a significant impact on a growing company
- Be part of a dynamic and innovative team in the wellness industry
